New Title Sponsor Joins the World Amateur Handicap Championship - A vital component of any major tournament is its title sponsor, and the World Amateur Handicap Championship has landed one of the most prominent names in golf and sports.

Tournament officials unveiled the event's title sponsor at a Wednesday press conference.

For the Sports Illustrated Golf Group it is a homecoming and an opportunity to broaden its appeal to amateur golfers.

For Myrtle Beach Golf Holiday and the World Amateur Handicap Championship it is an opportunity to partner with one of golf and sports leading brands.

For World Amateur players a new title sponsor provides the knowledge that the games leading media company is dedicated to improving golfs largest single-site tournament.

www.worldamgolf.com/blog/2009/12/sports-illustrated-golf-group.cfm